Walmart wats winners
Project Brief
This is one of 12 spots, here is Iman Brown out of Waco, TX.
Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset. This Documentary series (WATS) was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand.
CREDITS
Client: Walmart
Agency: Creative Filter
Producer: Matthew P. Rojas + Jake Washburn + Chad Shockley
Director: Matthew P. Rojas
DP: Brandon Zebell
Editor: Creative Filter + Matthew P. Rojas
PAST WATS WINNERS
Social Media
Social Media Edit 2